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6 useful tools for SEO using Google Analytics

Digital Marketing|Technical SEO

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Here are 6 more awesome tools provided by Google Analytics you can use to evaluate and manage your site’s SEO.

Identical page titles

Every page on your site must have a distinctive label of page. But quite often, a general label of a page is used for other than a single URL on a website. Google Analytics can aid you track these pages down.

After you click on the tile of the page you’ll be able to see the URL or several URLs that use that specific title. Go over all the pages and look out for any duplicate URLs.

Ideally, you want to take some time to inscribe a distinctive page title for each of the URLs.

Search Console reports

Once you’re done you’ll find the Search Console reports available directly within Google Analytics. The reports include:

Landing Pages that display you the pages people are discovering in Google search results. This includes imprints, clicks, CTR and average position and some other numbers. Countries show your website engagement broken down by country. For example, you can see the CTR for each country to identify places where your content is more relevant than others.

These reports are very alike to what’s accessible inside Search Console the only variance being that the ‘Landing Pages’, ‘Countries’ and ‘Devices’ reports are joint with a few metrics from Google Analytics. This lets you see engagement (bounce rate and pages per session) and changes along with the data from Search Console.

Reports of site speed

The period it takes for your site to load is a foremost feature in determining your site’s organic ranking and its Quality Marks. Separately from positions, loading times influence the ability to use and conversion as well, hence it should be taken seriously.

This is a certainly valuable report because it displays you the regular time period taken by each page to load, sideways with the ‘Page Sample’ which is the number of page views used to analyze the average. If the page sample is only made up of fewer than 100 page views then you probably don’t need to worry if it says a page is more time-consuming than you predicted to load since this is due to some of the people using a slow internet connection.

Geographic report

Local companies focus on making sure they are visible when the audience you are aiming at is close by. The geographical reports permit you to comprehend how you’re executing compared to these target audience members.

You can smear the Non-Organic Traffic section and compare it to the Organic Traffic section to relate performance. Look for where there is a major difference among the sections. This can aid you to classify the areas that need extra work in your SEO work.

Report for site search

You can make quite a use of the Site Search reports if you have the choice for individuals to search inside your website. These can show you what individuals are looking for the minute they visit your site, or what their intention is of visiting your site. You can also focus on making these things easily available to attract more customers and provide ease to those who are already customers.

Bounce Rate

Bounce rate can be said as a general health number that tells you how appealing your content is and if folks go deep inside your website or if they leave from the landing page.

The bounce rate is intended by separating the number of single-page sessions by the total amount of sessions. Thus, 2 people visit your site and one of which goes search 2 pages but another one search 1 page the rate of bounce would behalf.

Your target should be to reduce the bounce by adding meaningful content on the website.

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